How to Measure ROI on Your Display Network: Key Metrics for Success

Why Metrics Matter

Modern deployment of displays aims not just to look good, but to deliver value—whether that’s higher sales, lower labour costs, or better customer satisfaction. Knowing how you’re doing helps you optimize. Industry FAQ guides support this.

Key Metrics to Track

1. Engagement Rate

• For touch kiosks: number of sessions vs idle loops.

• For signage: time content is seen or touched vs ignored.

2. Conversion Metrics

• Retail: additional items scanned per session, upsell rates.

• Hospitality: percent of users completing self-order vs going to queue.

• Manufacturing: reduction in downtime or error rate after dashboard introduction.

3. Uptime & Hardware Health

• Percentage of time each device is operational.

• Number of incidents (reboots, touch failures, offline).

• Lifecycle cost per year = (hardware cost + maintenance + power) ÷ useful life.

4. Maintenance Efficiency

• Time to repair or replace devices.

• Remote vs onsite incidents.

• Total cost of service trips.

Leveraging Your ELO Hardware for Data

• Use remote management tools (like ELOView) to collect uptime and user metrics.

• Correlate touch session data with sales or operational outcomes.

• Benchmark panels across locations to identify under-performing units or content.

Case Study Example

A chain of 100 restaurants installed interactive self-order kiosks with ELO hardware. After 6 months:

• Engagement rate increased 45%

• Average ticket size increased 17%

• Maintenance incidents dropped 60% due to modular hardware swaps and remote updates

From these metrics they justified further rollout and optimized content based on best-performing locations.

Final Thoughts

ROI for display networks isn’t just about hardware—it’s about measurement, optimization, and ongoing refinement. With the right metrics and tools, you turn your ELO system from a set of screens into a data-driven business asset.
Tags: ROI, Digital Signage Metrics, Kiosk Performance, ELO Systems
Author: Emilio Bourdages
Blog: Learn