How Do Interactive Displays Improve Customer Experience?

The Shift Toward Self-Service

Today’s customers expect instant information and control. Waiting in lines or relying on staff for every action feels outdated. Interactive touchscreens fill that gap by allowing customers to browse, order, check in, or pay instantly without waiting for assistance.

According to retail studies, more than 70 percent of consumers now prefer to use a self-service kiosk when available. ELO displays are engineered for that shift. They combine commercial reliability with responsive touch and modern design suited for high-traffic environments.

Where Interactive Displays Add Value

1. Retail Environments
ELO displays turn ordinary stores into interactive hubs. Customers can:

• Check product availability or specifications.

• Scan items for pricing and promotions.

• Join loyalty programs instantly.

This improves the in-store experience and reduces the need for staff to answer routine questions.

2. Restaurants and Quick Service
Touch kiosks let customers customize meals, pay on-screen, and view nutritional info. The result is faster service and higher order accuracy.
In several deployments, restaurants using ELO I-Series systems reported shorter lines and higher average ticket sizes after installation.

3. Healthcare and Public Services
In clinics, ELO kiosks simplify patient check-ins, appointment lookups, and digital form completion.
By reducing administrative workload, staff can focus more on direct care while patients enjoy privacy and control.

Emotional Impact on Customers

An interactive display does more than display information. It gives people a sense of independence.
Users feel empowered when they can explore or complete tasks without assistance. This independence improves satisfaction scores and overall perception of the brand.

Smooth interaction also builds trust. Laggy or inconsistent screens frustrate users, while the fast response of ELO’s PCAP touch technology keeps interactions natural and predictable.

Business Advantages

Higher Throughput
Faster transactions mean more customers served per hour.

Reduced Labor Costs
Staff can be redeployed to higher-value tasks rather than standing behind a counter.

Data and Insights
Every interaction generates data. Using ELOView or analytics software, businesses can measure dwell time, popular products, and conversion patterns.

Brand Consistency
Interactive kiosks display unified branding and pricing, ensuring a professional and consistent customer journey across every location.

Implementation Tips

1. Keep the interface simple and friendly.

2. Use high-contrast visuals and large buttons for clarity.

3. Add clear navigation cues such as “Back” and “Home.”

4. Maintain cleanliness and responsiveness with routine care.

5. Monitor devices remotely through ELOView for uptime and content control.

Real Example

A clothing retailer installed ELO 15.6 inch touch displays beside fitting rooms. Customers could scan items for available sizes, request different colors, and see recommended accessories.
Within two months, the store reported a 23 percent increase in upsell conversions and a noticeable drop in line abandonment.

Final Thoughts

Interactive displays are more than screens. They are the bridge between digital efficiency and human experience.
When designed thoughtfully, they make customers feel informed, empowered, and connected while giving businesses measurable performance gains.

Tags: Customer Experience, Interactive Displays, Self Service, ELO I-Series
Author: Emilio Bourdages
Blog: Learn